Wednesday, June 20, 2007

Top 3 Keyword Research Tips – Take Keyword Research to the Next Level

Keyword research is one of the first steps in picking out a product to promote, trying to discover a profitable niche without a ridiculous amount of competition or creating products to fit targeted keywords. If keyword research is not conducted in depth or properly it will greatly scathe the potential of your website or revenue potential of a selected affiliate product. The following tip list will guide you towards conducting professional keyword research with little effort.

Tip #1: Utilize Keyword Tools
There are dozens of keyword tools out on the market from Overture (rumors are that overture was decommissioned) to Wordtracker and hundreds of others that draw data from Overture (http://inventory.overture.com). The keyword I suggest using is AdWords Analyzer if you are extremely serious about your ventures or for a free tool Good Keywords.

Tip #2: Target Keyword Phrases
The top mistake researchers make is trying to target towards the keyword with the most searches in their list, which is most likely an extremely broad keyword or two. The problem with that is that the broad word(s) likely have a ridiculous amount of competition that would again hurt the potential of your website. It is smart to narrow down to exact phrases that tightly target your ideal customer. For example, let's say you are selling an e-Book you wrote on "vegetarian cooking for single moms" or something else highly targeted. It would be a mistake to target the keywords "cooking" or "vegetarian cooking" as your primary keyword focus. Get as specific as possible by targeting the most specific keyword phrases you can, even if that phrase doesn't get a few hundred thousand searches a month when a user does search for your phrase you bet if your site is on page one they will visit almost ready to buy.

Tip #3: Optimize Your Website with Your Researched Phrase
Now that you have discovered your specific keyword phrases you need to implement them in your website so search engines are aware that your site is related to the subsequent keyword phrase. Make sure to include your primary keyword in your keyword meta tag in your html header, page title and to include it in 4-7% of your website's content meaning that it should show up in articles or other writings within your site. Aside from your primary keyword phrase make sure to include a variation and a secondary specific phrase after that you may want to include broad keywords at the end of meta tags just incase your site takes off and you have a shot at beating stiff competition.

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