The Importance of a Squeeze Page

If you could increase your sales just by adding a page to your website, would you do it? Of course you would. So if you are reading this, you probably don't have a squeeze page yet. Just to make sure you're aware, a squeeze page is the page that a potential client goes to before the sales page, where they will input their email addresses. This is where most people encounter the "opt in" where you offer them something in exchange for their email addresses. Many times this offer is a monthly newsletter that is brimming with information they are interested in.

Why is this important? Because it helps you build your email list. Through list building, you have more potential customers to send notices, RSS, newsletters, and even more sales letters in the future. And, you have their permission to do it. Because you don't have to go on a campaign to grab email addresses--it's always in front of people waiting for them to fill in--it saves you time going out and pursuing them.

List building is important because it increases your sales by increasing your exposure. You can find squeeze page managers out there that will report statistics on the effectiveness of your squeeze page. If you have not been list building, you are losing important contacts, a larger email list to show supporters, and you are also missing some revenues you could be gaining from increased exposure.