Guide To Writing Attractive Titles

Titles are an important part of a website's strategy to encourage
viewers to enter their site. More recently, however, titles have been
optimized so that Google and other popular search engines can pick up
the website link more easily. In this short article I will explain the
importance of the title and how it should be formatted.

The title should catch the eye of potential visitors, but it should
also be optimized for search engines. This is a balance that is
rarely achieved, as companies often insert long and un-optimized
slogans into their titles. Let's use the website of the fake company
called Barnyard Depot, a barnyard manufacturer, as an example.

Let's have a look at their current title:
"The greatest barnyards on the planet... BarnyardDepot.com"

There are many problems with this title. The title should be a bit
longer, and it should be filled with more keywords. I always refrain
from using slogans in titles. Since you only have a limited amount of
characters that can fit in a title, you want to eliminate the
unnecessary words, while implementing more commonly-searched keywords.
For example, no one is going to type "planet" with barnyards, let
alone "greatest barnyards". People might be looking for
professionally-manufactured barnyards, or barnyards of different
colours.

What about now?
"Professional Barnyard Manufacturer of Coloured Barnyards... BarnyardDepot.com"

The phrase in the title is somewhat coherent, but we need to separate
"Professional Barnyard Manufacturer" with Coloured Barnyards".

Now:
Professional Barnyard Manufacturer - Coloured Barnyards - BarnyardDepot.com

The next step is to modify the "BarnyardDepot.com" ending. In my
professional opinion, it is redundant to add the domain name in the
title, as it already appears along with the Google results. We also
want to modify the title so that we have both variations of
"Barnyard", which are "Barnyard" and "Barn Yard".

Professional Barn Yard Manufacturer - Coloured Barnyards - Barnyard Depot

Ofcourse, there are more parts to Search Engine Optimization than just
the title, but the title is a very important part of SEO. I hoped you
enjoyed this tutorial.